MIGRATION

Migration is a lifestyle brand that pulls inspiration from Asian and Pacific Islanders' culture and heritage. We believe in creating apparel that empowers and inspires Asian heritage—one person, one community, one generation at a time. The Migration brand is the journey back home to our native homelands. We look to preserve the history in our stories as we share our many cultures. As individuals, we can only do so much. But as as a collective, as a flock, there is purpose. 

I had the opportunity to be a part of the initial brand launch, leading the creative, social, marketing and strategy. Woking across departments while managing freelancers and vendors to ensure brand consistency.

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BRANDING / IDENTITY / MARKETING / CREATIVE DIRECTION / PACKAGING
In Collaboration with Migration